Fort Worth, TX-December 14, 2016 -The World Conformation Horse Association announced today that dac®, makers of superior, effective equine and livestock supplements, has joined WCHA as a corporate sponsor for 2017.

The Direct Action Company, Inc. began in 1983 with a single product called Direct Action. It was based on a “new” feed technology called chelation, where a mineral is wrapped with an enzyme to naturally enhance the utilization of the mineral. Today, biotechnology in the feed business has gone from an obscure area of research and technology to give our customers products that will enhance the performance of their horses whether they are working in the fields or showing in the ring.

dac® will provide financial support toward WCHA initiatives for 2017 and offer promotions to WCHA members featuring more than 40 products.

“We are pleased to partner with dac® for the coming year. Their products are exceptional and many WCHA members have direct experience with the results of utilizing dac® supplements,” said Luke Castle, WCHA President.

dac® co-owner Randy Jacobs, a WCHA life member and judge concurs. “Halter competitors have utilized dac® products with their horses. From vitamins and minerals to hair and coat formulas, dac® has a solution to WCHA members’ needs for their horses.